COFIDIS selects NEO Barcelona as “Full-Funnel Services
Dec 28, 2023 4:00:23 GMT
Post by account_disabled on Dec 28, 2023 4:00:23 GMT
Cofidis , a financial entity specialized in granting credits and financing projects, has selected the digital transformation agency NEO Media World as responsible for its media management . NEO thus becomes the new partner thatwill provide “Full-Funnel Services” for Cofidis,following the resolution of the agency contest recently carried out by the financial entity. The agency has been in the market for years demonstrating to clients its ability to transform media into business in a profitable and sustainable way usingtwo major axes of change; technology and data. In the words of Anna Golsa, Director of Digital Business and Marketing at Cofidis : “ We have selected Neo both for its advanced and comprehensive offer and vision of the business and its consumers, as well as for its strategic and innovative capacity oriented to results.
The profile of the team and the technological base on which their capabilities are based, make us trust them to accompany us and accelerate our commitment towards the next level of transformation with a Customer-Centric Phone Number List approach and with clear growth objectives.” Both Javier Oliete, CEO of NEO , and Sonia Antolínez Galetti, Partner of NEO Barcelona , say they are very proud to incorporate a leading company like Cofidis into their client portfolio , to help them in their transformation process, with a service proposal. End-To-End. “ It is going to be an exciting journey and we will deploy all the talent, strategy and technology capable of driving the ongoing transformation to grow your business ,” said Sonia Antolínez. For his part, Javier Oliete declared: “ we will put all our effort into helping Cofidis in its transformation process .
It is a large advertiser that has a high volume of data and a great knowledge of its consumer, and these two worlds have to converge to offer a better product and a better experience to its potential client. We are sure that this transformation process will result in better media efficiency, greater differentiation and greater business growth in a period of great change .For the vast majority of people, home took on new meaning during lockdown . Even today, those "four walls" continue to be a place of work, leisure and rest in which we spend most of our time to avoid contagion as much as possible. The home has always been the pillar of IKEA , and the Swedish giant has not hesitated to continue focusing on it during the pandemic. In the same month of March, the company launched the #YoMeQuedoEnCasa campaign as a tribute, and since then it has not stopped advocating for well-being at home .
The profile of the team and the technological base on which their capabilities are based, make us trust them to accompany us and accelerate our commitment towards the next level of transformation with a Customer-Centric Phone Number List approach and with clear growth objectives.” Both Javier Oliete, CEO of NEO , and Sonia Antolínez Galetti, Partner of NEO Barcelona , say they are very proud to incorporate a leading company like Cofidis into their client portfolio , to help them in their transformation process, with a service proposal. End-To-End. “ It is going to be an exciting journey and we will deploy all the talent, strategy and technology capable of driving the ongoing transformation to grow your business ,” said Sonia Antolínez. For his part, Javier Oliete declared: “ we will put all our effort into helping Cofidis in its transformation process .
It is a large advertiser that has a high volume of data and a great knowledge of its consumer, and these two worlds have to converge to offer a better product and a better experience to its potential client. We are sure that this transformation process will result in better media efficiency, greater differentiation and greater business growth in a period of great change .For the vast majority of people, home took on new meaning during lockdown . Even today, those "four walls" continue to be a place of work, leisure and rest in which we spend most of our time to avoid contagion as much as possible. The home has always been the pillar of IKEA , and the Swedish giant has not hesitated to continue focusing on it during the pandemic. In the same month of March, the company launched the #YoMeQuedoEnCasa campaign as a tribute, and since then it has not stopped advocating for well-being at home .